Studio99 Fitness Centre - West End, Brisbane, Australia
Case Study: A website to strengthen community fitness
Sometimes, websites just don’t reflect the amazing work done by incredible people and business owners. This was exactly the case in this situation. Studio99 needed a new website (and FAST!) and yours truly swooped in to provide them with just that: a beautiful, functional and community-focused website, dedicated to generating leads for the business and providing potential customers with all the information they need to become part of the family.
Who is Studio99 Fitness Centre?
Established 12 years ago in Brisbane’s vibrant and diverse West End community, Studio 99 was aiming at becoming Brisbane's number one community gym. The owners and founders, Blake McClennan and Matthew Tranter, met through their common interests (footy) and saw an opportunity to combine their skills and fitness knowledge to create something big. Studio99 has outgrown its space three times. From a personal training gym with three trainers to its current premises – a 1,000sqm dedicated fitness centre with 14 specialised trainers and more than 400 clients. After bringing on board another health expert as part of the founding team, Timothy Douge, Studio99 has carried on thriving and building stronger, healthier communities. They have diversified their offerings to bring fitness to our community at all ages and their trainers are dedicated to help getting Brisbane fitter every day.
What was the business challenge?
Studio99 Fitness Centre partnered up with Digitally LC in December 2022. It was Digitally LC’s first week of existence and the Studio was their first client.
With such a big community to accompany in its fitness journey on a daily basis and an ambitious vision for the Studio’s future, Studio99’s owners knew that they had outgrown their website. They understood the importance of leveling up their online presence and having a website that reflected their wonderful work was a necessary step to the changes they had planned for the next few years.
The Digitally LC Strategy
After auditing the current Studio99 website, Digitally LC created a targeted action plan to achieve three outcomes:
Create an easy-to-use and branded website
Increase the number of local leads
Provide the community with information about offerings
Additionally the website needed to comprise following features and functionalities:
An event page on which the gym owners could post about their quarterly challenges
A functioning shop page and payment portal where merchandise could be highlighted and bought by members securely
A sponsorship page to advertise Studio99’s partners and sponsors
An easy-to-use set-up for the owners to update the website themselves without the layout being affected
Before
After
The outcome
The design of the website was started in March 2023 and launched in April 2023. Alongside an easy-to-edit design, the website now consistently displayed the Studio99 brand colors and was widely focused on showing how strong and varied the member community is. And the results from the revamped website were impressive!
Leads increased by 3% with 96% leads now coming from the website
Unique visits increased by 11%
Direct traffic increased by 44%
Online sales increased by 40%
Bookings increased by 345%
Client feedback
“We might be bloody good trainers, but we are not the best web designers. Our new website is so much cleaner, crisper and more functional.
Special thanks to one of our members Laetitia Chaumeron who runs her own digital marketing consultancy called Digitally LC. She was so accommodating and efficient to work with 10/10 would recommend to a friend.”